Imagine this: You鈥檝e invested time, energy, and funds into wrapping your fleet with graphics. Your vehicles are traveling down highways and passing hundreds of potential customers in a single journey. But the vehicles aren鈥檛 generating the leads you expected. Why? Because your fleet graphic design isn鈥檛 working at high speeds!
Are Your Fleet Graphics Being Seen at Highway Speeds?
Fleet graphics are mobile billboards鈥攊n fact, studies indicate that they鈥檙e on the move up to 50% of the time. If you don鈥檛 factor in the speeds at which potential customers pass your message, you could be missing opportunities.
For stationary signs, ADA Guidelines recommend 3-inch lettering for signs viewed from 25 feet away and 6-inch lettering for distances of 35 feet or more. This formula changes when you factor in the movement of the viewer. The uses a formula to determine the optimum signage square footage required for a sign to be seen by moving cars. 鈥淰RT (viewer reaction time) + MPH/800 = recommended square footage for a stationary sign. This will vary by road complexity.鈥� But what if the buying public and the sign are both moving?
How to Design Fleet Graphics for High Speeds
鈥淭he best way to design Fleet Graphics for high speeds is to grab the attention of your viewer as quickly as possible,鈥� says 17吃瓜在线 veteran designer, Carrie Flores. 鈥淎 good design keeps things simple and immediately draws attention to essential information.鈥�
According to 3M, the average potential customer will view your graphics for 3-5 seconds. Follow these designer-approved best practices to design the most effective fleet graphics.
- Use large, clean font and bright, eye-catching colors.
- Highlight your business name and website. Many designers have moved away from including phone numbers on designs as most consumers will look your website up before calling.
- Use very short, memorable taglines that tell your customers about your product or service.
- Utilize the back of your vehicle for additional information. Drivers have more time to digest your message when they follow behind a member of your fleet.
- Make sure your photos are clean, and memorable.
- Ensure that any graphics are recognizable and straightforward.
What to Avoid in your Fleet Graphic Design
User-friendly marketing is easy to digest. The goal is not to be clever, but rather to be clear.
鈥淵ou don鈥檛 want to make your customers think too hard, otherwise you鈥檒l lose their precious attention,鈥� warns Carrie. She recommends avoiding the following common pitfalls.
- Avoid busy, complex designs that take the viewer time and energy to decode.
- Don鈥檛 use fancy or flowery font like script or italics. Choose bold, sans-serif fonts for ultimate readability.
- Don鈥檛 fill your visual space with words. Choose only the most essential information that asks people to act. For example, 鈥渧isit our website at reallygreatsite.com.鈥�
- Don鈥檛 stray from your branding. Use colors and logos that are consistent across all your marketing materials. The goal is to be immediately recognizable.
Contact 17吃瓜在线 for your Fleet Graphics
17吃瓜在线 has offered Fleet Branding and Graphics since 1986. From in-house designers to professional installation, we apply a solutions-based approach to ensure your long-term success. Contact us today for your fleet branding needs.
We proudly use 3MTM graphic films and overlaminates.