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In the fast-paced world of college sports, creating a strong and recognizable brand presence is essential for any athletic team looking to stand out from the competition. From dazzling performances on the field to the unwavering spirit of the fans, every aspect plays a vital role in shaping a team’s identity. That鈥檚 why, while coaches…

The weather is heating up and so are the outdoor opportunities to celebrate summertime cuisine! There鈥檚 nothing better than enjoying great eats on a beautiful summer day, which is why you鈥檙e likely to notice an uptick of food trucks and festivals this time of year.  If you run a food truck or food festival, then you…

Take a quick look at your wardrobe, home d茅cor, or accessories and chances are you notice a pattern. If you鈥檙e like most people, you tend to gravitate toward certain colors and shades, even unconsciously! That鈥檚 because color is more than just something that makes life a little bit more interesting and brighter. Colors pack a…

In the world of modern marketing and branding, vinyl-wrapped vehicles have emerged as a dynamic canvas for businesses to showcase their brand identity and engage with their target audience. However, the real innovation lies in combining this creative branding strategy with the power of Quick Response (QR) codes. In this blog post, we will explore…

First impressions tend to last well beyond that first encounter. As a Fleet Manager, you鈥檙e always looking for avenues to increase brand exposure and ways to convey your brand鈥檚 message consistently. As technology advances and the world of social media expands, it鈥檚 crucial that brands continue to integrate their message throughout different social media platforms.  Brands use…

Public safety and awareness start with identifiable vehicles. With the help of fleet graphic designs, law enforcement and first responders are easily recognizable to the public. Not only does this direct the community to the emergency department that is needed, but it also helps keep our officers and responders safe.  Enhancing Officer Safety with Fleet Graphics…

As a business owner, you likely know the power of marketing to drive sales and help you grow. But you鈥檙e also probably familiar with how confusing the marketing landscape can be. There are a lot of choices out there: print, digital, out-of-home, and more. What you need is a solid strategy that鈥檚 sure to bring…

Schools across the country are wrapping up the academic year, looking forward to summer break, and planning for the fall. After the final bell rings and the dust has settled, administrators and teachers alike are taking stock of the past year and setting goals for the future.  If you鈥檝e got school safety and pride on…

Finding the perfect color combination for your fleet design isn鈥檛 always an easy task. There are many factors to take into account when choosing color for your graphics: your type of business, your brand鈥檚 color scheme, the type of vehicles in your fleet, the season, and so much more. No matter what the factor is,…

With sustainability making its way to the top of the agenda for most businesses, a surge in the availability of eco-friendly products is following. Many fleet managers and designers are focused on shifting to eco-friendly fleet graphics, with environmental impact in mind.  Defining the Problem However, due to the lack of information in the market…

In January of 2021, Builders FirstSource Inc. and Building Materials and Construction Solutions (BMC)鈥攂oth building materials suppliers鈥攁nnounced the completion of their all-stock merger. The merger created the nation鈥檚 premier supplier of building materials and services that operates under the name Builders FirstSource. With the merger, Builders FirstSource needed a new brand and reached out to…

Fleet graphics are an essential marketing tool for businesses that want to stand out on the road. By applying vibrant and memorable designs to their vehicles, companies can increase their visibility and attract more customers. This is especially important during a recession when businesses often face a shrinking customer base due to reduced customer spending.…

In the age of on-demand ordering and overnight shipping, last mile vehicles have become ubiquitous on our roads. Customers have come to expect quick response times and businesses are adapting and changing to meet the demand. These nimble vehicles are used on the final leg of transportation in a system that moves large amounts of…

Warmer weather and bright blooms often leave people feeling inspired and ready to tackle spring cleaning. But sweeping away the cobwebs and clearing the winter clutter isn鈥檛 just for closets or homes. Spring is also a great time to refresh your branding and fleet graphics. Updated fleet graphics can breathe new life into your business…

Fleet graphics are a fantastic investment in your business. They can reach up to 30,000 impressions per day and have a 97% message recall for viewers. Because fleet graphics are such a powerful marketing tool, you鈥檒l want to make sure you get the most out of them. If cared for properly, vehicle wrap can last…

If you鈥檙e trying to decide whether full or partial vehicle wrap is a good idea for your business, the answer is yes! Vehicle wraps are the most effective signage on the market, often generating up to 30,000 impressions per day. But you may be wondering, what are partial vehicle wraps, and will they work for…

When it comes to choosing the right fleet graphics for emergency vehicles, visibility is everything. As a first responder or a fleet manager, you want to ensure that ambulances and other emergency vehicles are as visible as possible, especially at night. Many emergency departments nationwide have shifted to reflective graphics for their vehicles. Reflective graphics…

As a fleet manager, you鈥檙e likely responsible for tracking when your fleet needs a vehicle wrap update. If you鈥檙e updating existing fleet graphics, you鈥檒l need to budget not only for new graphics but also for removal. Because there are many factors that go into pricing fleet graphics removal, budgeting can be difficult to forecast. To…

Achieving your goals and remaining on course in the present-day project management environment is not an easy task. If you lack proper procedures, strategies, and personnel, it is simple to deviate from your objectives. This can lead to poor resource management, missed deadlines, and unclear success indicators. However, the good news is that you can…

When YRC Freight Corporation announced its intention to rebrand as the Yellow Corporation, they knew they had quite the job on their hands.  While YRC Freight might not seem familiar, Yellow likely rings as bell. The company is responsible for the creation of the iconic yellow cabs seen all around the country.  YRC grew from its…