Looking for a creative, effective way to put your brand in front of more eyes?
How about a marketing tool that puts you in front of those eyes on their way to work; to their kid’s soccer practice; to the gym; to the neighborhood bar and grill; to their other kid’s basketball practice – you get the idea. People are increasingly busy and on the go. Bringing your brand to where they are – the road – makes good logical and financial sense.
Advertising trends have been shifting for years. Not everyone reads a newspaper or watches local network TV stations. In fact, numbers show that fewer people are with each passing year. A study by Arbitron, Inc. revealed that a whopping 96% of Americans are in vehicles each week, either as a driver or passenger.
HOW MOBILE MARKETING HELPS
17³Ô¹ÏÔÚÏß can take your marketing campaign to the streets with our offerings: wraps for cars, vans, trucks and trailers. These help establish your corporate identity with an eye-catching professionalism that can narrow the public perception gap between you and your larger competitors – who may spend more on more traditional forms of advertising.
Bright, eye-catching colors. A catchy tagline. An attractive photograph. Website, social media accounts, phone number, and address information – it can all go on your wrap in a memorable, easy-to-digest fashion.
A study conducted by the American Trucking Association (ATA) found that a single, wrapped truck traveling throughout a city generates up to 16 million visual impressions every year.
That’s a lot of eyeballs.
And the brain remembers those visual impressions. Another study by ATA and Robinson, Yesawich, and Pepperdine made some discoveries about the effectiveness of vehicle wrap marketing:
- 91% of people notice ads on the sides of trucks and recall them days later
- 75% of people had a first impression of a company and its products from vehicle wraps
- Almost a third of people base a purchase decision on the impression they had from the vehicle
THE VEHICLE WRAP EFFECT ON CUSTOMERS
17³Ô¹ÏÔÚÏß customers have found that custom graphics on vehicles are part of a marketing effort that results in more phone calls, web traffic, impulse buys and sales opportunities. Colorful, unique designs pique interest and create lasting impressions.
KEEPING IT QUALITY
The best-executed marketing plans don’t mean a thing if the brand messaging, materials and application aren’t of a premium quality that matches the image you want your company to portray. Your brand is your company’s most valuable asset – protect it with the best quality.
17³Ô¹ÏÔÚÏß proudly uses 3MTM graphic films and overlaminates, so you can be sure you’re getting your money’s worth.
Drive home your brand and corporate identity – literally – by utilizing 17³Ô¹ÏÔÚÏß vehicle wraps for your business. to discuss branding your fleet vehicles with custom graphics.